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  <description>Short pieces on running a retail counter in India, from the team behind Stock2Track.</description>
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  <item>
    <title>Dhanteras and Diwali stock: buy from last year’s bills, not memory</title>
    <link>https://catchus.in/articles/dhanteras-diwali-stock-planning.html</link>
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    <pubDate>Sat, 03 Oct 2026 09:00:00 +0530</pubDate>
    <description>How much to stock for Dhanteras and Diwali 2026: use last year’s festival sales, revise reorder levels, set festival discounts and add counters for the rush.</description>
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    <title>What billing software really costs a shop over five years</title>
    <link>https://catchus.in/articles/billing-software-cost-over-five-years.html</link>
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    <pubDate>Fri, 02 Oct 2026 09:00:00 +0530</pubDate>
    <description>The licence is the smallest line. A worked five-year cost for a one-counter kirana, Offline and Cloud, with hardware and the third-party charges.</description>
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    <title>Deleted bills, quiet discounts and a short cash drawer</title>
    <link>https://catchus.in/articles/catch-deleted-bills-discounts-cash-gaps.html</link>
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    <pubDate>Fri, 02 Oct 2026 09:00:00 +0530</pubDate>
    <description>What staff misuse at a retail counter looks like, why owners find out late, and how Stock2Track user roles and the audit log let you see every action.</description>
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    <title>Size-wise stock for shoe shops: why &quot;40 pairs&quot; is not stock</title>
    <link>https://catchus.in/articles/footwear-size-wise-stock.html</link>
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    <pubDate>Fri, 02 Oct 2026 09:00:00 +0530</pubDate>
    <description>Most shoe shops record a total quantity per article and lose sales in the sizes that ran out. How Stock2Track variants track every size and colour.</description>
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  <item>
    <title>It&apos;s in the godown somewhere: giving every item a rack and shelf address</title>
    <link>https://catchus.in/articles/rack-shelf-location-tracking.html</link>
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    <pubDate>Thu, 01 Oct 2026 09:00:00 +0530</pubDate>
    <description>Stock you cannot find is stock you do not have. How areas, racks and shelves in Stock2Track stop lost sales, speed up online and quick-commerce picking, and make monthly stock audits possible.</description>
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    <title>When ERP enters the physical store: the rise of robotics ERP</title>
    <link>https://catchus.in/articles/robotics-erp-in-retail.html</link>
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    <pubDate>Wed, 30 Sep 2026 12:00:00 +0530</pubDate>
    <description>Retail ERP has always recorded what people did. The next generation will watch the physical store through cameras and sensors, understand it, and coordinate people and machines to act. What that means for a shop, and where Stock2Track fits.</description>
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    <title>Don&apos;t blame the AI. Guide it.</title>
    <link>https://catchus.in/articles/guided-ai-in-retail-erp.html</link>
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    <pubDate>Wed, 30 Sep 2026 09:00:00 +0530</pubDate>
    <description>Some ERP vendors warn that AI can be wrong, so keep it out. The better answer is guided AI: rules the owner sets, approvals at the right level and an audit log. How Stock2Track does it.</description>
  </item>
  <item>
    <title>Nothing is broken, which is exactly the problem</title>
    <link>https://catchus.in/articles/why-shop-owners-hesitate-to-automate.html</link>
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    <pubDate>Sun, 27 Sep 2026 09:00:00 +0530</pubDate>
    <description>Shop owners who take UPI all day still will not put their books on a computer. The reason is not fear of technology, and understanding it changes how the switch should be done.</description>
  </item>
  <item>
    <title>Somebody is paying for every AI question</title>
    <link>https://catchus.in/articles/ai-in-erp-what-it-costs.html</link>
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    <pubDate>Thu, 18 Jun 2026 09:00:00 +0530</pubDate>
    <description>AI in business software is genuinely useful and every request has a processing cost. Where it earns its keep, where it is decoration, and how to tell.</description>
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    <title>Your cheapest vendor, and what he actually costs you</title>
    <link>https://catchus.in/articles/how-to-monitor-vendor-performance.html</link>
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    <pubDate>Sat, 01 Nov 2025 09:00:00 +0530</pubDate>
    <description>The rate is the only thing about a supplier that has a number attached, so it is the only thing anyone argues about. Four numbers you already have, and what they are worth.</description>
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    <title>The stockouts you remember are the cheap ones</title>
    <link>https://catchus.in/articles/why-stock-decisions-from-memory-go-wrong.html</link>
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    <pubDate>Mon, 01 Sep 2025 09:00:00 +0530</pubDate>
    <description>Your instinct about stock was trained on the cheapest half of your losses. What your head can do, what it structurally cannot, and what Stock2Track puts on the screen instead.</description>
  </item>
  <item>
    <title>Every control you set will be tested</title>
    <link>https://catchus.in/articles/stock-and-cash-loss-as-your-shop-grows.html</link>
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    <pubDate>Fri, 14 Feb 2025 09:00:00 +0530</pubDate>
    <description>As a shop grows, the owner is in it less. The controls most owners set, how each one gets worked around, and what to do about it instead of worrying.</description>
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    <title>Why the stock on your screen stops matching the shelf</title>
    <link>https://catchus.in/articles/why-the-stock-on-your-screen-stops-matching-the-shelf.html</link>
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    <pubDate>Sat, 01 Jun 2024 09:00:00 +0530</pubDate>
    <description>Six everyday habits that pull a shop&#x27;s stock figure away from what is actually on the shelf, and what each one costs you at the end of the year.</description>
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  <item>
    <title>The trip you keep postponing</title>
    <link>https://catchus.in/articles/run-your-business-while-travelling.html</link>
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    <pubDate>Wed, 07 Sep 2022 09:00:00 +0530</pubDate>
    <description>You cannot leave the shop, so you do not meet suppliers, customers or anyone new. The economics of that are unusually well documented, and so is the way out.</description>
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  <item>
    <title>The stall, the queue, and the boxes behind you</title>
    <link>https://catchus.in/articles/exhibition-stall-billing-software.html</link>
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    <pubDate>Tue, 01 Jun 2021 09:00:00 +0530</pubDate>
    <description>An exhibition is your shop with the shelves taken away. What actually breaks when the queue does not stop, and how to arrive on day two already counted.</description>
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  <item>
    <title>Two bottles, two dates, one sale</title>
    <link>https://catchus.in/articles/tracking-expiry-dates-trade-off.html</link>
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    <pubDate>Wed, 01 Jan 2020 09:00:00 +0530</pubDate>
    <description>Tracking expiry costs you time at the receiving desk, every delivery, forever. What it buys, when it is worth paying, and when the honest answer is no.</description>
  </item>
  <item>
    <title>How to tell a software team what your business actually does</title>
    <link>https://catchus.in/articles/how-to-tell-a-software-team-what-your-business-actually-does.html</link>
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    <pubDate>Thu, 14 Mar 2019 09:00:00 +0530</pubDate>
    <description>Seven ways owners describe what they need, and what each one has to do differently to get software that fits the way the shop really trades.</description>
  </item>
  <item>
    <title>Direct thermal or thermal transfer</title>
    <link>https://catchus.in/articles/direct-thermal-or-thermal-transfer-barcode-printer.html</link>
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    <pubDate>Sat, 20 Oct 2018 09:00:00 +0530</pubDate>
    <description>One question decides it: how long must the label survive, and what will it touch? Plus the two costs nobody mentions when they say direct thermal is cheaper.</description>
  </item>
  <item>
    <title>Offline or cloud, and how to actually decide</title>
    <link>https://catchus.in/articles/offline-or-cloud-billing-software.html</link>
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    <pubDate>Sat, 11 Nov 2017 09:00:00 +0530</pubDate>
    <description>Both editions cost Rs 25,000 to start, so price does not settle it. What does: where your data should live, and what each choice honestly costs you.</description>
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